When it comes to the internet, social media sites are experiencing a challenging moment. They are being faced with increased competition and are looking for ways to enhance user experience. They are seeking a diverse range of personal services, and in response, some are exploring the potential for superapps.

These are all-in-one applications that provide a comprehensive range of services, including payment options and music streaming. Despite Western-based platforms like Twitter exploring a superapp structure with the influence of Elon Musk, the unsure regulations and ethical issues surrounding superapps pose significant challenges.

Deloitte predicts the arrival of a Western superapp within a few years, with 2025 being the estimated year of debut.

Read more here