To optimize SEO on the ChatGPT platform, consider using certain prompts focused on keyword optimization, content optimization, schema, technical SEO, and link-building.

Tips for using ChatGPT include pasting your entire article into the prompt and verifying technical responses. Although keyword research tools are often preferred, ChatGPT can assist with keyword optimization in various ways, such as organizing keywords by intent and creating an SEO-driven content plan using keywords.

Additional prompts include creating meta descriptions, generating robots.txt files, and writing emails to convince external sites to link to content.

Read more here