We’ve seen hype cycles swell around specific technologies before. Blockchain, Metaverse, NFTs, the list goes on. It remains to be seen what tangible value is created after the heat dies down, but in the meantime, some of the world’s biggest companies are taking it very seriously.
How Much Amazon, Google, Facebook, YouTube, Snap, and TikTok Ads Cost in Q4 2022 Amazon: $1.58 (CPM) Google Search: $1.25 (CPC) YouTube: $6.45 (CPM) Meta: $13.35 (CPM) Snap: $7.23 (CPM) TikTok: $7.43 (CPM)
Risk assessment pushes us into reflection on the things that are likely to trip us up, with the promise of making an organization more fault-tolerant.