Automation tools provide better and more consistent insights into your prospects and customers. Here’s how.

As a business grows, so do its relationships with prospects and customers. Managing these contacts can become increasingly complex thanks to the various tools and processes involved. This has led many companies to begin automating customer relationship management (CRM) functions.

CRM automation can help you become more effective at focusing on individual customers’ and prospects' needs at the bottom of your funnel.

Businesses do this by using a CRM system — such as monday sales CRM from — to create workflows powered by automation. By adopting automation, you can free up a great deal of time for your sales team and drive better outcomes, boosting revenue as a result.

How CRM Automation Benefits Your Business

CRM is often full of time-consuming and repetitive tasks, such as sales calls, service issues, expenses, inquiries and more. Automation also helps reduce the chance of human error, including missed follow ups or lapsed status or deal updates. By automating these functions, companies can devote less time to them on a daily basis. In fact, 78% of business leaders said that they believe automation can improve the productivity of all stakeholders in an organization.

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