The article compares "prompt engineering" to "blind prompting" and explains that prompt engineering is a rigorous discipline that utilizes prompts to build reliable functionality for real-world applications.
The author provides an example of prompt engineering by demonstrating the process of creating a prompt to identify dates or days mentioned in event descriptions for a calendar app. The article emphasizes the importance of measuring accuracy through testing and taking token usage and requests used into consideration when choosing the final prompt.
The author also recommends continuous improvement through verification failures to increase accuracy.