TikTok creators are worried about the possibility of a U.S. ban of the social media platform, including Gilmher Croes, a full-time creator based in Aruba with over 35 million TikTok followers, 40% of whom are in the U.S.
The Biden administration has already backed a bill called the RESTRICT Act, which creates a pathway for a national TikTok ban, leading to concerns from creators with a heavy reliance on brand advertising deals that mainly target the U.S. market.
The US accounts for only 150 million of TikTok's nearly 1 billion monthly active users, but the strong U.S. market is a particularly important slice of the platform, which means many creators who depend on their income from it are watching with trepidation.